In today's fast-paced world, website speed is more important than ever. Visitors to your site expect to be able to find the information they're looking for quickly and easily. If your site takes too long to load, they'll simply go elsewhere. Almost half of the people won't wait more than two seconds for a website to load. And people view a faster-loading website as being more professional. It is important to note, however, that Google has said that a company shouldn't sacrifice the content on their website for the sake of a faster speed.

Key Takeaways:

  • When a potential customer goes to a website for the first time, they expect it to load in less than three seconds.
  • Google has stated that even though speed is important, they don't want the content to suffer to increase speed.
  • Make sure you're doing everything you can to ensure your site loads quickly and efficiently

“A fast loading website not only delivers a good user experience but helps in creating a lasting positive impression among customers.”

Read more: https://www.browserstack.com/guide/why-website-speed-is-important