by Jeane Sumner Website HQ | Aug 31, 2026 | AI, Web Technology
Google quietly gave your readers a way to put your website at the front of the line. It's called preferred sources, and hardly anyone has set it up, because everyone who's heard of it assumes it's a news-publisher thing. We thought so too. Then we spent 30 seconds...
by Jeane Sumner Website HQ | Aug 19, 2026 | AI, Web Technology
Back in June 2025, we promised you an article about measuring your LLMS.txt file's effectiveness. It took us 14 months to write it, and honestly, that delay was the most educational part. We waited because the tools to answer the question didn't exist yet. Most of...
by Jeane Sumner Website HQ | Jul 5, 2025 | AI, Marketing 101, SEO 101, Web Technology
Stop guessing which of your marketing efforts are bringing in customers. UTM parameters are about to become your new best friend. You know that sinking feeling when you see a traffic spike but have zero clue what caused it? Was it your Instagram post, that email you...
by Jeane Sumner Website HQ | Jun 25, 2025 | AI, Web Technology
When we first published this post in June 2025, we asked a question that seemed theoretical: if Anthropic keeps its llms.txt at docs.anthropic.com and Shopify keeps one at shopify.dev, what happens to everyone who goes looking for those files on the main domain? A...
by Jeane Sumner Website HQ | Jun 20, 2025 | AI, Search Engine Optimization
Alright, you're convinced. You read our first article about LLMS.txt files and now you're thinking, “This sounds smart, but how the heck do I actually make one?” I'm about to show you exactly how to create your first LLMS.txt file in about 15 minutes, and...
by Jeane Sumner Website HQ | Jun 19, 2025 | AI, Search Engine Optimization, WordPress
Before you create your first LLMS.txt file, here's the million-dollar question: what do companies that take AI visibility seriously actually put in theirs? When we first published this post in June 2025, we analyzed 3 files: Yoast, Anthropic, and Shopify. Fourteen...
