How to Become a Preferred Source on Google (And Why Your Small Site Probably Qualifies)
Google quietly gave your readers a way to put your website at the front of the line. It's called preferred sources, and hardly anyone has set it up…
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How to Measure AI Traffic (And Whether Your LLMS.txt File Is Doing Anything at All)
GA4 hides half your AI traffic and Search Console will not show clicks. What you can measure in 2026, what you cannot, and the 15-minute quarterly routine.
UTM Parameters: Your Secret Weapon for Actually Knowing What Marketing Works
Stop guessing which of your marketing efforts are bringing in customers. UTM parameters are about to become your new best friend. You know that sinking feeling when you…
The LLMS.txt Domain Dilemma: Where Should You Actually Put Your File?
When we first published this post in June 2025, we asked a question that seemed theoretical: if Anthropic keeps its llms.txt at docs.anthropic.com and Shopify keeps one at…
How to Create Your First LLMS.txt File: A Step-by-Step Guide
Alright, you're convinced. You read our first article about LLMS.txt files and now you're thinking, "This sounds smart, but how the heck do I actually make one?" I'm…
What Industry Leaders Put in Their LLMS.txt Files (And How to Steal Their Strategies)
Before you create your first LLMS.txt file, here's the million-dollar question: what do companies that take AI visibility seriously actually put in theirs? When we first published this…
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