Cyber weekend is a huge sales weekend, and it's important for businesses to be prepared. This year's cyber weekend is projected to bring in over 200 billion dollars, which is up around fifteen percent from last year. This presents a huge opportunity for websites that are ready for it. There are several things you can do to get your website ready. One of the most important is to make sure that the site loads quickly – around a quarter of customers will leave a site that takes more than four seconds to load.
It is also a good idea to make sure all product images and descriptions are up-to-date and engaging, as well as ensuring that your checkout process is smooth and efficient.
- When dealing with shopping online, it is very important for people to have a good first impression when they get to your website.
- For websites that take more than four seconds to come up, about a quarter of consumers will leave the site before it loads.
- If problems arise, like lagging, or information that is not clear, people are likely to leave their cart and not follow through to buy the products.
“This anticipated surge in online shopping represents a massive opportunity for digital storefronts of all sizes, especially those that are prepared for the higher traffic and ready to serve every customer with a seamless shopping experience.”