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Commodity vs non-commodity content

Commodity vs non-commodity content

by Jeane Sumner Website HQ | May 21, 2026 | Marketing 101, Search Engine Optimization, SEO 101, WordPress

Commodity vs non-commodity content: why Google and AI skip most of what you publish You have been posting to your blog. A “10 tips” article here, a “what to look for when hiring a [your service]” post there. Someone told you consistency...

Your Website is Your Digital Storefront: Make it as Welcoming as Your Physical Space

by Jeane Sumner Website HQ | Nov 6, 2025 | Marketing 101, Search Engine Optimization, SEO 101

What Local Businesses Need for an Effective Website: A successful local business website requires five essential elements that work like rooms in your physical store: Homepage (Window Display) – Clear statement of what you do, where you're located, and one...
UTM Parameters: Your Secret Weapon for Actually Knowing What Marketing Works

UTM Parameters: Your Secret Weapon for Actually Knowing What Marketing Works

by Jeane Sumner Website HQ | Jul 5, 2025 | AI, Marketing 101, SEO 101, Web Technology

Stop guessing which of your marketing efforts are bringing in customers. UTM parameters are about to become your new best friend. You know that sinking feeling when you see a traffic spike but have zero clue what caused it? Was it your Instagram post, that email you...

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