If you have an online store, adding a blog can help you achieve sales and marketing goals. If you create quality content, your blog can generate leads organically. A blog can also be used for mailing list sign-ups or for converting leads into customers. WordPress makes it easy to start a blog, but your online commerce platform may already have a built-in blogging feature.

What would you write on a blog? 

As far as blog content is concerned, consider posting how-to tutorials or news and updates from your industry. Another idea is to use your blog for thought leadership by discussing your unique ideas. A final option is to use your blog to promote the products you sell by showing of their features and options.

How does that help? 

The opportunities for exposure don’t end with the posts on your site. You can also share your blog posts on social media. which can organically boost your customer engagement, as users can interact via comments and likes. 

Key Takeaways:

  • Adding a blog to your online store can boost your views and help you convert into sales.
  • Adding a blog is a great way to work on your SEO, since you automatically create leads.
  • You can create how-to tutorials, offer updates on your industry, or more on your blog.

“In this post, we’ll discuss the benefits of adding a blog to your online store.”

Looking for more ideas about creating that blog for your e-commerce store? Read more here: https://velocitize.com/2022/08/03/why-you-should-add-a-blog-to-your-online-store/