In the highly competitive world of industrial clothing, standing out online is no small feat. When a U.S.-based industrial clothing manufacturer faced an unexpected drop in their organic traffic and rankings after migrating to a new e-commerce platform, they knew it was time to rethink their SEO strategy.
Overcoming this challenge required a targeted approach to rebuild visibility, drive traffic, and boost sales. This case study explores how our team at Website HQ transformed their digital presence, leading to a remarkable 400% increase in keyword rankings and a surge in organic traffic. Read on to discover the strategies and results that powered this impressive turnaround.
Challenges and Objectives
The challenge was clear:
- Climb back up the search engine ladder and regain their rightful place in the spotlight.
They needed to rebuild their organic visibility, improve keyword rankings, and drive more sales.
SEO Strategy and Implementation
We rolled up our sleeves and got to work. Our approach was a classic SEO mix but with a twist:
On-page Optimization: We fine-tuned their metadata and internal linking, making navigating their site easier for users and search engines.
Content Creation: We crafted informative category pages and started publishing monthly blog posts, showcasing their expertise and engaging their audience.
Backlink Acquisition: We strategically built high-quality backlinks to boost their website’s authority and credibility rankings.
One of the biggest hurdles was translating industry jargon into user language. We worked closely with the client to understand their customers’ search habits and bridge the communication gap.
Results and Impact
The results are nothing short of impressive:
Keyword Rankings
Fast forward to September 2024, and their keyword rankings have skyrocketed by 400%!
We’ve divided the year based on this case study’s date to show comparable growth.
Blue is Year-to-Date through September 18, 2024
The green is September 19, 2024—Estimated-Over-Year (EOY), with projections for 2024 in a lighter green.
Organic Traffic
Their organic search traffic saw a major upswing.
- 2022: 7,742 visits (Feb – Dec)
- 2023: 16,361 visits
- 2024: 13,053 visits (and still climbing!). Projecting 19,975 based on year-over-year trend.
Direct Traffic
Even their direct traffic got a boost, a sign that their brand was becoming more recognizable.
Business Impact
While we can’t reveal all the details about their sales figures, the client is thrilled with the positive impact on their business.
Top Keyword Performance
Their 20 most important non-brand keywords are in the top 10, most even in the top 3.
Key Takeaways and Recommendations
Talk Human, Not Robot
We helped the client shift their content from product-focused to user-focused, and it paid off big time.
Know Your Audience
Understanding your customers’ language is key, even in a jargon-heavy industry.
Tools of the Trade
Tools like Semrush are your best friend for tracking progress and spotting opportunities.
SEO is a Marathon, Not a Sprint
Consistent effort and adaptation are the keys to long-term success.
Conclusion
This case study proves that with the right SEO strategy, even a website that’s lost its way can make a triumphant comeback. This industrial clothing manufacturer transformed their online presence by tackling technical issues, optimizing content, and speaking their customers’ language.
Their impressive results show that investing in SEO is more than a good idea—it’s essential for any business that wants to thrive in the digital age.
Remember, SEO is an ongoing journey. Keep monitoring, analyzing, and adapting to stay ahead of the curve.
Focus on your users. Create content that’s valuable, informative, and enjoyable.
Stay curious and keep learning. The world of SEO is constantly evolving, so embrace the challenge!
Ready to Skyrocket Your Website’s Rankings? Let Our SEO Experts Do the Heavy Lifting!
Hi, I’m Jeane Sumner, Co-Founder of Website HQ. We’ve helped businesses like yours achieve top-tier Google rankings, driving more traffic and revenue. Let us handle your SEO so you can focus on what you do best—growing your business.
