As a retailer, it's important to prepare your website for the holiday shopping season. This includes not only offering deals and promotions, but also ensuring that your site can handle the increased traffic and transactions. One practical step is to update WordPress and any plugins or themes you're using. Outdated software can cause slow loading times and even security vulnerabilities, so make sure everything is up-to-date before the busy holiday rush hits.

And don't forget to test everything – try simulating high traffic levels and submitting orders to make sure your website can handle the stress of Black Friday and beyond. Taking these precautions now will ensure smooth sailing (and happy customers) during one of the busiest shopping times of the year.

Key Takeaways:

  • It is very important to make sure that your website and WordPress are in optimal condition for big days like Black Friday.
  • Even though optimizing WordPress isn't overly difficult, it can be a long process, so it is important to give yourself enough time.
  • In the year 2020, almost two hundred million people took part in shopping on Black Friday.

“If your store isn’t prepared for the influx of shoppers that come for Black Friday, you’re missing out on one of the best sales opportunities of the year.”

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