BAY-02UTM Builder for GA4
Free UTM campaign URL builder
Find out which marketing actually works. Stop guessing which of your marketing efforts are bringing in customers. Tag your links with UTM parameters, and Google Analytics 4 can show you whether a visit came from your Instagram post, your email or your flyer.
Pick a preset, fill in the blanks and copy your link. There’s a QR code for anything you print.
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01Bay 02: UTM Campaign URL Builder
UTM campaign URL builder
Start from a preset or a blank form. Your link builds as you type, with a breakdown of every tag and a QR code to download.
Bay 02UTM Builder
Waiting for a URL
Choose a PresetOptional
Select a preset if you’re not sure where to start. Think of it like choosing a recipe: if you’re running a Google Display ad, pick Google Display and we’ll fill in the details for you. It’s quick, it’s easy, and it saves you from reinventing the wheel.
Your Page and Your TagsFirst Four Required
Enter the full URL of the landing page where you want your visitors to go, for example https://www.example.com/page. If you forget the https://, don’t sweat it. We’ll add it, but double-check that your URL is right.
This tells you where your traffic is coming from. Think of it like the sender’s name on a letter: google, facebook or newsletter, for example. Use a name that makes sense to you so you can spot the source later.
How your message is delivered. Is it a paid ad? Use cpc. An email blast? Use email. A social campaign? Then social is your friend. It’s the method your campaign uses to reach its audience.
Name your campaign something unique and memorable, like summer_sale, black_friday_blast or launch_event. This name helps you track the campaign later, so don’t be shy about being creative!
Optional. Use this for keyword tracking, especially in paid search campaigns. If you’re bidding on running shoes, you might enter running+shoes. Think of it as an extra note that pinpoints what brought your visitors in.
Optional. Use this to tell similar ads or links apart. If you have two call-to-action buttons on the same page, label one top_button and the other bottom_button. It’s a handy way to see which version worked best.
Custom ParametersOptional
Add Your Own Tags
Add any extra tracking details here. It’s like sprinkling your secret sauce on top of the standard UTMs! For example, affiliate=1234 or source=blog. Use these fields to capture any other data that matters for your campaign analysis.
URL Breakdown
Each part of your link shows up here once you add a page address.
Base
QR Code
Your QR code appears here once your link has a page address.
02After You Copy It
Put your link to work
A tagged link only pays off when you use it everywhere the campaign runs.
Flight Log: Tracking LinkThree Steps
Use it everywhere the campaign runs
Paste the link into your ad, your email button or your social post. For flyers and anything else on paper, download the QR code.
Read the results in GA4
Google Analytics 4 sorts your visits by the source, medium and campaign names you typed, so you can see which one brought people in.
Keep your names consistent
Use the same spelling every time. GA4 reads Newsletter and newsletter as two different sources, so lowercase keeps your reports tidy.
Stuck on a step? Call us at (904) 239-8401 or email [email protected].
From the Blog
Free GuideUTM parameters: your secret weapon for actually knowing what marketing works
Stop guessing which of your marketing efforts are bringing in customers. UTM parameters are about to become your new best friend.
Read the Guide Highly Read SeriesWhy your website needs an LLMS.txt file (and what the heck that even means)
Learn what a LLMS.txt file is, how to write one and add it to your website.
Read the Series03The Instrument Bench
More tools on the bench
Five tools for five jobs: write your schema, tag your campaign links, read any site’s structured data, get an SEO audit and scan for accessibility.
- Bay 01
Schema generator
Create a free organizational Schema JSON-LD file to use on your website.
Open the Generator - You Are Here
UTM builder for GA4
Create your own UTM links for your marketing data, with a QR code to match.
Bay 02 · In Use - Bay 03
JSON-LD reader
Scan any website to view and validate its JSON-LD structured data.
Scan a Site - Bay 04
SEO audit
A complete SEO audit and your personalized action plan, in just 7 days.
Request a Roadmap - Bay 05
Free accessibility scan
A free automated scan of your website. The results open right on the page.
Scan Your Site
Looking for guides instead? Visit our resources portal.
Know what’s working
Tag every link, then let Website HQ keep the site they land on fast, safe and up to date.
Book a free, no-pressure call with Jeane's team. Plans start at $125 a month, and every one comes with a 30-day risk-free guarantee.
